FMCG Gurus -FMCG Gurus – Soft Drink Trends in North America – Regional Report – 2024

FMCG Gurus – Soft Drink Trends in North America – Regional Report – 2024

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FMCG Gurus – Soft Drink Trends in North America – Regional Report – 2024

 Geographies: Canada, Mexico, North America, USA  Industries: Category Insight, Non-Alcoholic Beverages  Published Date: 2024

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FMCG Gurus – Soft Drink Trends in North America – Regional Report – 2024

Report Description:

This report explores consumer attitudes and behaviours towards the Soft Drinks market in North America. The report examines insights into consumption habits, perceptions around ingredients, product attributes, nutritional labelling, health claims, and sustainability.

This report will look at the following areas:

  • The proportion of consumers who say they turn to soft beverages at least weekly.
  • How consumption habits have changed over the last six months.
  • What consumers look for when checking nutritional labelling.
  • The kinds of attributes consumers think make a beverage more premium or higher quality and the most appealing claims.
  • The concerns consumers have around certain ingredients.
  • The reasons why consumers drink certain beverages.
  • The proportion of consumers who say sustainability claims/pledges are important when choosing what beverages to buy.
  • The benefits associated with botanical ingredients.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate the soft drinks market by using consumer insights to suggest opportunities and innovation for the future.
  • Claims: Reveals the claims consumers want to see when considering different types of soft drinks. Including the ingredients, health benefits, and sustainability pledges they find appealing.

Files included in this report:

  • Soft-Drink-Trends-in-North-America-Regional-Report-2024.pdf
  • Soft-Drink-Trends-in-North-America-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Soft Drink Trends in North America – Regional Report – 2024

Report Description:

This report explores consumer attitudes and behaviours towards the Soft Drinks market in North America. The report examines insights into consumption habits, perceptions around ingredients, product attributes, nutritional labelling, health claims, and sustainability.

This report will look at the following areas:

  • The proportion of consumers who say they turn to soft beverages at least weekly.
  • How consumption habits have changed over the last six months.
  • What consumers look for when checking nutritional labelling.
  • The kinds of attributes consumers think make a beverage more premium or higher quality and the most appealing claims.
  • The concerns consumers have around certain ingredients.
  • The reasons why consumers drink certain beverages.
  • The proportion of consumers who say sustainability claims/pledges are important when choosing what beverages to buy.
  • The benefits associated with botanical ingredients.

Report Agenda and Insights available:

Section 1: Consumption Habits
  • [NAB787] On average, how often do you drink the following beverages? Please select the answer that best fits Please note for these questions, we are talking about consumption and NOT purchasing - 2021, 2019, 2024
  • [NAB207] You state that you drink the following beverages. Have your consumption habits changed over the last six months? - 2021, 2019, 2024
  • [NAB088] Typically, how often do you check nutritional labeling/nutri-score labeling when drinking the following types of beverages? Please select the answer that best fits - 2021, 2019, 2024
Section 2: Product Attributes
  • [NAB598] What kind of information do you check for on nutritional labeling/nutri-score labeling? Please select all that apply - 2021, 2024
  • [NAB754] We would now like you to think about what makes a beverage appear more premium/higher quality. For each type of beverage, please select all the features that you think makes a beverage more premium/higher quality - 2021, 2019, 2024
  • [NAB142] We would now like you to think about the ingredients in the beverages that you drink. Are you concerned about beverages containing any of the following types of ingredients? Please select all that apply - 2021, 2019, 2024
Section 3: Claims & Ingredients
  • [NAB496] How important are sustainability claims/pledges when choosing what beverage products to buy? - 2021, 2024
  • [NAB061] Do you look out for any of the following claims/pledges when beverage products Please select all that apply - 2021, 2024
  • [NAB641] How appealing are the following claims when related to the following type of products? - 2021, 2024
  • [NAB167] How appealing are the following claims when related to the following type of products? - 2021, 2024
  • [NAB131] What benefits do you associate with botanical ingredients? - 2021, 2024
  • [NAB418] Would the use of botanicals/botanical flavors make you increase your consumption of beverages? - 2021, 2024

Files included in this report:

  • Soft-Drink-Trends-in-North-America-Regional-Report-2024.pdf
  • Soft-Drink-Trends-in-North-America-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.