Report Description:

This report explores evolving consumer attitudes toward health and wellness, highlighting how growing concerns across a range of health areas, such as immunity, energy levels, digestion, and stress management, are shaping purchasing decisions. As awareness of these issues rises, so do the barriers consumers face in maintaining a healthy lifestyle, including time constraints, cost pressures, and confusion over which products genuinely deliver results. In response, consumers are increasingly seeking convenient, accessible ways to integrate healthier habits into their daily routines without compromising on their priorities

This report focuses on products positioned as delivering added health benefits, with an emphasis on green powders and superfoods. These products are emerging as versatile solutions that address multiple consumer priorities simultaneously, which can address improvements in energy, digestion, immunity, and overall wellness. Their appeal lies not only in their high nutrients but also in their adaptability, as they can easily be incorporated into routines. This aligns with a broader shift toward preventive health and everyday wellness optimization.