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The war on sugar is one that will intensify from an attitude perspective over the next twelve months, especially as health-conscious consumers become worried about weight gain as a result of increased levels of comfort eating. This report examines consumer attitudes and behaviors towards sugars and sweeteners. In addition, it serves to highlight the attitude/behavior gap which can often exist amongst consumers when it comes to sugar and explores whether consumers are actually cutting down on the ingredient – and how the industry can respond to this.
Files included in this report