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Safe & Secure is the second of FMCG Gurus Top Ten Trends for 2021. The report examines how consumers are becoming conscious about everyday aspects of life that they previously took for granted. Moreover, they are also becoming more value-conscious in a recessionary environment. This is placing greater importance on trust, with consumers wanting reassurance about food safety and also the practices and policies of brands, wanting reassurance that brands offer the best value for money and align with their current needs and wants.
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