FMCG Gurus – Top Trend 10 – Revive and Thrive – Global Report 2024
Report Description:
Consumers are prioritizing various areas of health and wellness through clean, health-boosting, natural ingredients. They are focusing on their holistic health and are seeking products that will cater to their physical, mental, and emotional well-being. This report explores our final top trend, Revive & Thrive. Our findings provide actionable recommendations for brands by ensuring a balanced and healthy lifestyle.
This report will look at the following areas:
- Insights into behaviors regarding cognitive, heart, joint and bone, and skin health-aiding products.
- Consumer perceptions regarding what they believe defines good sleep health.
- Attitudes toward what consumers associate good mood/happiness with having an impact on.
- Consumer satisfaction with energy levels.
- The health claims that are appealing on food and drink products.
- Insights into hydration, including what consumers associate having good hydration levels with.
- Consumer awareness regarding the link between their digestive health and their long-term health.
- The proportion of consumers who have heard of the gut microbiome.
- Consumer awareness around the link between the gut microbiome and overall health.
- Attitudes around what the word nutrition means.
- The changes consumers have made to their diet in the last year to improve their cognitive health.
- The plans consumers have to improve their mood over the next year.
- The steps consumers are taking to reduce their stress levels.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate a holistic and balanced approach to health by using consumer insights to suggest opportunities and innovation for the future.
- Consumer awareness: Exploring consumer awareness around the gut microbiome, and offering next steps to educate and raise awareness.
Files included in this report:
- Top-Trend-10-Revive-and-Thrive-Global-Report-2024.pdf
- Top-Trend-10-Revive-and-Thrive-Global-Report-2024.pptx