FMCG Gurus -FMCG Gurus – Women, Wellness, and What’s Next – Trend Report – 2025

FMCG Gurus – Women, Wellness, and What’s Next – Trend Report – 2025

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FMCG Gurus – Women, Wellness, and What’s Next – Trend Report – 2025

 Geographies: Global  Industries: Trend Reports, Trend Resources  Published Date: 2025

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FMCG Gurus – Women, Wellness, and What’s Next – Trend Report – 2025

Report Description:

This report explores women’s health priorities in 2025 across the four age cohorts. This includes an overview of women’s attitudes to their health, which areas of wellness they want to improve, and how and why they plan to do this.

This report will look at the following areas:

  • The key areas concerning women about their health and wellness.
  • Explores how female attitudes to health are evolving.
  • Analyses what products women are turning to in order to address their health and wellness.

FMCG Gurus – Women, Wellness, and What’s Next – Trend Report – 2025

Report Description:

This report explores women’s health priorities in 2025 across the four age cohorts. This includes an overview of women’s attitudes to their health, which areas of wellness they want to improve, and how and why they plan to do this.

This report will look at the following areas:

  • The key areas concerning women about their health and wellness.
  • Explores how female attitudes to health are evolving.
  • Analyses what products women are turning to in order to address their health and wellness.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
  • Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy lifestyle and how brands can help consumers reach these goals.

Files included in this report:

  • FMCG-Gurus-Women-Wellness-And-Whats-Next-Trend-Report-2025.pdf
  • FMCG-Gurus-Women-Wellness-And-Whats-Next-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Introduction
  • [NS289] How do you rate your health overall? - 2020, 2022, 2024
  • [SSM628] Why do you find it difficult to go to sleep once you get into bed? Please select all that apply - 2022, 2020, 2019, 2024
  • [NS869] Do you feel your health has changed over the last two years? - 2020, 2022, 2024
  • [NS251] What type of supplement formats do you use? Please select all that apply - 2020, 2022, 2024
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2020, 2019, 2018, 2022, 2024
  • [NS121] We would now like you to think about products in general that help improve your health When it comes to such products, what format do you prefer? Please select the answer that best fits. - 2020, 2022, 2024
  • [DH506] To what extent do you agree with the following statements? - 2020, 2019, 2018, 2022, 2024
  • [WH119] What areas of your health would you like to improve over the next twelve months? Please select all that apply - 2021, 2023
  • [WH295] What challenges do you think you face when trying to lead a healthier lifestyle? Please select all that apply - 2021, 2023
  • [HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply - 2023
Concerns & Motivations
  • [NS289] How do you rate your health overall? - 2020, 2022, 2024
  • [SSM628] Why do you find it difficult to go to sleep once you get into bed? Please select all that apply - 2022, 2020, 2019, 2024
  • [NS869] Do you feel your health has changed over the last two years? - 2020, 2022, 2024
  • [NS251] What type of supplement formats do you use? Please select all that apply - 2020, 2022, 2024
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2020, 2019, 2018, 2022, 2024
  • [NS121] We would now like you to think about products in general that help improve your health When it comes to such products, what format do you prefer? Please select the answer that best fits. - 2020, 2022, 2024
  • [DH506] To what extent do you agree with the following statements? - 2020, 2019, 2018, 2022, 2024
  • [WH119] What areas of your health would you like to improve over the next twelve months? Please select all that apply - 2021, 2023
  • [WH295] What challenges do you think you face when trying to lead a healthier lifestyle? Please select all that apply - 2021, 2023
  • [HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply - 2023
  • [NS289] How do you rate your health overall? - 2020, 2022, 2024
  • [NS869] Do you feel your health has changed over the last two years? - 2020, 2022, 2024
  • [NS289] How do you rate your health overall? - 2020, 2022, 2024
  • [WH119] What areas of your health would you like to improve over the next twelve months? Please select all that apply - 2021, 2023
Busy Lives & Fatigue
  • [WH119] What areas of your health would you like to improve over the next twelve months? Please select all that apply - 2021, 2023
Digestive Health
  • [WH295] What challenges do you think you face when trying to lead a healthier lifestyle? Please select all that apply - 2021, 2023
  • [SSM628] Why do you find it difficult to go to sleep once you get into bed? Please select all that apply - 2022, 2020, 2019, 2024
Product Attributes
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2020, 2019, 2018, 2022, 2024
  • [DH506] To what extent do you agree with the following statements? - 2020, 2019, 2018, 2022, 2024
Supplements
  • [HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply - 2023
Actions & Recommendations
  • [NS121] We would now like you to think about products in general that help improve your health When it comes to such products, what format do you prefer? Please select the answer that best fits. - 2020, 2022, 2024
  • [NS251] What type of supplement formats do you use? Please select all that apply - 2020, 2022, 2024

Files included in this report:

  • FMCG-Gurus-Women-Wellness-And-Whats-Next-Trend-Report-2025.pdf
  • FMCG-Gurus-Women-Wellness-And-Whats-Next-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.