FMCG Gurus -FMCG Gurus – Womens Health in South & Central America – Regional Report 2024

FMCG Gurus – Womens Health in South & Central America – Regional Report 2024

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FMCG Gurus – Womens Health in South & Central America – Regional Report 2024

 Geographies: Argentina, Brazil, Chile, Colombia, South & Central America  Industries: Healthy Ageing, Womens Health  Published Date: 2024

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FMCG Gurus – Womens Health in South & Central America – Regional Report 2024

Report Description:

The report offers insight into women’s health. Our findings unveils women’s attitudes and behaviours toward their overall health, weight management, sexual health, and menopausal health. The report also explores the health problems experienced by women and the steps they are taking to address this. In addition, our findings reveal actionable recommendations for brands operating in the women’s health market.

This report will look at the following areas:

  • The proportion of women who say they are satisfied with their overall health and those who say their health has improved over the last couple of years.
  • The heart areas women would like to improve over the next year.
  • Women’s attitudes and behaviours toward their weight management.
  • The proportion of women who say they are satisfied with certain areas of their health.
  • The steps women have taken to improve their health.
  • Insights into women’s sexual health, including the problems they have experienced and the factors these could have been caused by.
  • The proportion of women who have suffered from health problems that have impacted their ability to get pregnant and the changes they may have made.
  • Insights into women’s menopausal health, including the areas of life that have been impacted by this and the kind of treatment they would be open to getting to help deal with symptoms.
  • The appeal of natural nutritional supplements designed to help address and manage their symptoms.
  • How important women find positive marketing in light of perimenopause/menopause/post-menopause.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate the realm of women’s health by using consumer insights to suggest opportunities and innovation for the future.
  • Positive marketing: The importance of positive marketing in light of perimenopause/menopause/post-menopause.

Files included in this report:

  • Womens-Health-in-South-Central-America-Regional-Report-2024.pdf
  • Womens-Health-in-South-Central-America-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Womens Health in South & Central America – Regional Report 2024

Report Description:

The report offers insight into women’s health. Our findings unveils women’s attitudes and behaviours toward their overall health, weight management, sexual health, and menopausal health. The report also explores the health problems experienced by women and the steps they are taking to address this. In addition, our findings reveal actionable recommendations for brands operating in the women’s health market.

This report will look at the following areas:

  • The proportion of women who say they are satisfied with their overall health and those who say their health has improved over the last couple of years.
  • The heart areas women would like to improve over the next year.
  • Women’s attitudes and behaviours toward their weight management.
  • The proportion of women who say they are satisfied with certain areas of their health.
  • The steps women have taken to improve their health.
  • Insights into women’s sexual health, including the problems they have experienced and the factors these could have been caused by.
  • The proportion of women who have suffered from health problems that have impacted their ability to get pregnant and the changes they may have made.
  • Insights into women’s menopausal health, including the areas of life that have been impacted by this and the kind of treatment they would be open to getting to help deal with symptoms.
  • The appeal of natural nutritional supplements designed to help address and manage their symptoms.
  • How important women find positive marketing in light of perimenopause/menopause/post-menopause.

Report Agenda and Insights available:

Section 1: General Health
  • [WH078] How satisfied are you with your overall health?
  • [WH056] How do you feel your health has changed in the last two years?
  • [WH363] Why do you think your health has improved? Please select all that apply - 2023
  • [WH119] What areas of your health would you like to improve over the next twelve months? Please select all that apply
  • [WH279] How would you describe your weight?
  • [WH292] How do you think your weight has changed in the last twelve months?
  • [WH967] Have you attempted to lose weight over the last twelve months?
  • [WH424] How satisfied are you with the following areas of your health?
Section 2: Sexual Health
  • [WH929] Do you currently suffer/occasionally suffer from any of the following health problems? Please select all that apply
  • [WH324] Do you think these problems are caused by any of the following factors? Please select all that apply - 2023
  • [WH642] Have you suffered from any of the following problems over the last twelve months? Please select all that apply - 2023
  • [WH667] Are you satisfied with your current sex life? - 2023
  • [WH961] Do you suffer from any health problems that may impact on your ability to get pregnant? Please select all that apply - 2023
  • [WH961] Do you suffer from any health problems that may impact on your ability to get pregnant? Please select all that apply - 2023
  • [WH106] Are you current trying for a child? - 2023
  • [WH159] Have you made any changes to your diet and lifestyle in order to increase your chances of getting pregnant? Please select all that apply - 2023
Section 3: Menopausal Health
  • [WH273] Did you experience any of the following symptoms as a result of your sexually-transmitted disease? Please select all that apply - 2023
  • [WH400] Did you seek out medical help/treatment to help deal with this condition? - 2023
  • [WH189] Have you suffered any sexually-transmitted diseases in the last two years? - 2023
  • [WH488] Which of the following areas of your life do you feel have been impacted by the menopause? Please select all that apply - 2023
  • [WH140] Would you be willing to use specialist treatment such as Hormone Replacement Therapy to help deal with your syptoms? - 2023
  • [WH278] You state that you woud not be willing to use specialist treatment such as Hormone Replacement Therapy to help deal with your syptoms, or are not sure. Are you concerned about any of the following side-effects? Please select all that apply
  • [WH163] How appealing is the concept of natural nutritional supplements that are designed to help address/ manage your symptoms? - 2023
  • [WH538] You state that you find these products appealing, how important is it that these products are supported with scientific evidence to support claims made?
  • [WH173] To what extent do you agree with the statement "There is a range of products that are available without prescription to help me deal with my symptoms?
  • [WH075] Have you purchased a probiotic product in the last twelve months to help you address/manage your symptoms? - 2023
  • [WH671] Are you aware of the role that probiotics can play in helping manage your health/symptoms during and after the menopause? - 2023
  • [WH567] Are you interested in finding out more information about the role that probiotics can play in helping address the health of peri-menopausal/menopausal/post-menopausal women? - 2023
Section 4: Actions & Recommendations
  • [WH542] Please now think about products that are designed to help manage/address the symptoms you are experience. How important is it that brands engage in positive marketing? (For instance, they do not associate your symptoms with negative health traits_?

Files included in this report:

  • Womens-Health-in-South-Central-America-Regional-Report-2024.pdf
  • Womens-Health-in-South-Central-America-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.