This free resource focuses on the importance of transparent and simplified packaging and nutritional information within the food, drink and supplement markets. The analysis looks at how consumers are becoming less trusting of brands and nutritional information is a key reason why this is occurring. This is becoming major issue for consumers at a time that they are trying to improve their health and avoid certain ingredients, especially chemicals, synthetics and artificial ingredients.

This report also highlights consumer attitudes and behaviors when it comes to nutritional labeling and showcases what consumers want and expect from labeling. Moreover, the report also highlights a new and innovative way in which brands can offer maximum transparency and validation when it comes to making natural claims.