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FMCG Gurus - Value and Loyalty
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Value and Loyalty

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The Importance of Value and Loyalty in 2020


FMCG Gurus Value and Loyalty 2020 report examines the topic of brand loyalty and perceptions of value across the food, drink and supplement industry. The report focuses on how brand and product loyalty is on the decline across the globe for several reasons relating to both individuals and organizations. This is leading to consumers scrutinizing the policies and practices, price strategies and market claims of products and brands as they look to ensure they get maximum value for money.

The Importance of Value and Loyalty in 2020 Report - sample slides

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