Clean label and naturalness: Determining what consumers want and how to provide this

START DATE: 23-09-2020 START TIME: 3:00 PM BST DURATION: 60 Minutes

Webinar Description: (40-minute presentation / 20-minute Q&A)

This webinar examines how brands can successfully communicate natural claims and align such claims with key consumer need states such as taste, health, and sustainability. The webinar will examine how the importance of natural formulation is intensifying in 2020 and beyond as a result of COVID-19, and how brands can communicate simple, transparent, and trustworthy messages around products.

What You Will Gain From This Webinar:

    How will COVID-19 shape demand for natural food and drink.
    Develop clean label strategies that align to consumers.
    The latest consumer insight on attitudes and behaviors towards natural        products.

How to address challenges that exist when it comes to natural claims.

All our webinars include a free report which can also be found in our report store.

Speakers:

Mike Hughes

Head of Research and Insight

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.

Webinar Presentation Included

"Clean Label and Naturalness: What's next for the industry"

This report examines how consumer attitudes towards natural and clean label products are evolving across the food, drink and supplement market.

Key objectives of this presentation:

     Determine what consumers prioritize when it comes to clean label        products.
    Understand how attitudes towards clean label style products will        change in the wake of COVID-19.
    How to communicate clean label credentials in the most effective way.
    Address challenges when it comes to launching clean label products.