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Consumers consider their emotional and physical health to be equally important. They are taking a “back-to-basic” approach to wellness, recognizing the importance of the core essential elements of health, such as hydration and sleep.
Consumers are concerned about global warming and the state of the environment. They expect producers to adopt resourceful practices that safeguard biodiversity and natural resources for future generations.
Maximizing indulgence will be of great importance to consumers in the coming year. This trend is fuelled by a broader desire for moments of daily escapism that can help alleviate stress and boost feelings of happiness.
The lives of consumers are becoming more and more complex due to their busy, fast paced lives. As a result, consumers are seeking convenience and products that can fit into their busy schedules easily.
Across the globe, a significant proportion of consumers are looking to avoid or moderate their intake of ingredients deemed ‘bad’ for you, such as sugar and additives. Products with streamlined ingredient listings and free-from claims, without compromising on taste, will be of high appeal.
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