FMCG Gurus - 4 Things You Need to Know About Health & Wellness - 4 Tip Guide 2024

Pages: 15 Topic: Health & Wellness Published Date: 2024

Description

Our 4 Tip Guide to Health and Wellness in the food and drink industry is designed to help brands navigate the evolving landscape of the health and wellness market. The guide explores consumer fatigue, as a result of many consumers feeling as though there is an overload of information in the health and wellness market; the importance of gut health, and the need for the health and wellness industry to be more precise about what gut health is; navigating rising costs, and the impact this will have on consumer spending in the functional food and drink market; and the act of recharging and reviving amid the fast-paced nature of everyday life.

This Trend Digest will look at the following areas:

Insights into the product attributes shaping consumer perceptions of value when purchasing health and wellness products.
Consumer attitudes and behaviors regarding their mental well-being.
The proportion of consumers who say that they have heard of the microbiome or gut microbiome/microbiota, and the number of consumers who have looked to improve their digestive health.
The number of consumers who say they are eating certain meals less frequently to save money.

Report Agenda and Insights available:

Section 1: Consumer Fatigue

[HAW196] What product attributes will shape your perceptions of value when purchasing health products? 2023

Section 2: Gut Health Precision

[PRE288] The proportion of consumers who say that they have heard of the microbiome or gut microbiome/microbiota. 2022
[AN358] The proportion of global consumers who attempted to improve their digestive health in the last two years. 2023

Section 3: Rising Costs