Hydration Reinvented: The Next Big Splash in Supplements
FMCG Gurus & SIRIO Present:
Hydration Reinvented: The Next Big Splash in Supplements.
WEBINAR DATE:
6th May 2025
WEBINAR START TIME:
10:00AM BST / 11:00AM CET
DURATION:
45 Minutes + 15 Minute Q&A
Presentation Description:
Join us for "Hydration Reinvented: The Next Big Splash in Supplements", where we explore the latest trends and innovations in the hydration supplement category. FMCG Gurus will kick off the session with key consumer insights, highlighting the growing demand for hydration solutions beyond traditional drinks.
Next, SIRIO will unveil a cutting-edge portfolio of shelf-ready hydration supplements, designed for sports performance and beauty hydration. We'll dive into the challenges of formulating with electrolytes and review the latest scientific advancements in skin hydration ingredients. Special guest Aker BioMarine will share exciting insights on Krill oil’s role in skin hydration.
Attendees will leave with shelf-ready, innovative supplement concepts with proven stability that meet the evolving needs of hydration-conscious consumers. Don’t miss this opportunity to stay ahead in the booming hydration space.
What you will learn:
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The trends in the hydration supplements space. |
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The gaps and opportunities for brands. |
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The science of krill oil for skin hydration. |
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Shelf-ready concepts to launch. |
Speakers:
Mike Hughes
Head of Research & Insight at FMCG Gurus
Mike Hughes is Head of Research and Insight and has over 17 years’ experience analysing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.
Jenny Artlich
Head of Formulation, SIRIO Pharma Germany
Jenny holds a Master of Science in Nutritional Science, which she completed at the University of Potsdam at the German Institute of Nutritional Research (Deutsches Institut für Ernährungsforschung, DIfE)). With 8 years of experience in the development of softgel capsules tailored to customer specifications, Jenny has been deeply involved in product creation and enhancement. The search for and evaluation of new and trendy raw materials is one of the her areas of expertise. In addition, she has further developed Sirio's product portfolio and amongst her many accomplishments, she successfully introduced vegetarian softgel technology to ensure innovation in the product range.
Yuxin Tu
Product Manager, SIRIO Europe
As a skilled Product Manager in the nutrition and health sector, Yuxin brings extensive expertise in developing and managing a diverse product portfolio across Sirio’s manufacturing sites in Germany and China. Specializing in softgel formulations and pioneering innovative dosage formats within the EU, she works closely with cross-functional teams to effectively drive product lifecycle management. With a solid foundation in market insights research, Yuxin has a deep understanding of consumer behavior, allowing her to deliver tailored, consumer-focused solutions that empower clients to drive business growth and expand into new markets.
Anne-Cathrine (Anca) Vislie
Global Marketing Lead Superba Krill, Aker BioMarine.
Anca Vislie holds a Master Degree in International Marketing and Economics from St Andrews University in Scotland and is a marketing expert with over 20 years in the health and wellness space, specializing in both fast-moving consumer goods (FMCG) and business-to-business (B2B) operations. Her career has equipped her with a solid foundation in consumer insights, strategic brand growth and management as well as digital content creation and distribution.
