FMCG Gurus – Fresh, clean and healthy: the influence of natural claims – Trend Report – 2025
Report Description:
Consumers recognize that poor diets and lifestyle habits can have a negative impact on their health. This report explores how consumers are taking steps to improve their dietary habits by scrutinizing ingredients and looking for reassurance that products are natural and authentic.
This report will look at the following areas:
- The steps that consumers are taking to improve their health.
- The reasons why consumers feel that it’s important that groceries are 100% natural.
- The health areas that consumers are looking to improve by increasing their intake of fresh fruit and vegetables.
- The appeal of claims around local provenance and naturalness.
- The link between permissible indulgence and natural claims.
FMCG Gurus – Fresh, clean and healthy: the influence of natural claims – Trend Report – 2025
Report Description:
Consumers recognize that poor diets and lifestyle habits can have a negative impact on their health. This report explores how consumers are taking steps to improve their dietary habits by scrutinizing ingredients and looking for reassurance that products are natural and authentic.
This report will look at the following areas:
- The steps that consumers are taking to improve their health.
- The reasons why consumers feel that it’s important that groceries are 100% natural.
- The health areas that consumers are looking to improve by increasing their intake of fresh fruit and vegetables.
- The appeal of claims around local provenance and naturalness.
- The link between permissible indulgence and natural claims.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-Fresh-clean-and-healthy-The-influence-of-natural-claims-Trend-Report-2025.pdf
FMCG-Gurus-Fresh-clean-and-healthy-The-influence-of-natural-claims-Trend-Report-2025.pptx