FMCG Gurus - Developing effective packaging strategies that target the convenience and simplicity trend

Developing effective packaging strategies that target the convenience and simplicity trend

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Developing effective packaging strategies that target the convenience and simplicity trend

 Geographies:  Africa, Asia Pacific, Europe, North America, South & Central America  Industries: Packaging Insight  Published Date:  2016

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Published: May 2016

This Packaging Insight report examines the importance of convenience and simplicity when it comes to modern day grocery products. The report provides a holistic overview of how consumers are seeking out products that save time and effort for a myriad of reasons and how the packaging industry can respond with the development of packaging innovation that aligns with evolving consumer need states.

Files included in this report:

  • Developing effective packaging strategies that target the convenience and simplicity trend.pdf

    • If you are a user, click here to login and download the report.

Published: May 2016

This Packaging Insight report examines the importance of convenience and simplicity when it comes to modern day grocery products. The report provides a holistic overview of how consumers are seeking out products that save time and effort for a myriad of reasons and how the packaging industry can respond with the development of packaging innovation that aligns with evolving consumer need states.

Report Agenda and Insights available:

Files included in this report:

  • Developing effective packaging strategies that target the convenience and simplicity trend.pdf

    • If you are a user, click here to login and download the report.

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