FMCG Gurus Top Ten Trends 2026

This essential global report reveals the key forces shaping consumer behavior in the year ahead, exploring how wellness, value, technology, and sustainability will define decision-making across food, drink, and supplements. From the emotional balance of Unbalanced Harmony to the science-driven confidence of Backed by Evidence, each trend uncovers fresh opportunities for innovation. Packed with actionable insights, data-led recommendations, and our exclusive Trend Wheel, it’s your guide to understanding and anticipating change in 2026 and beyond.

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