SESSION ONE: 28-01-2021 START TIME: 09:00 AM GMT DURATION: 60 Minutes
SESSION TWO: 28-01-2021 START TIME: 04:00 PM GMT DURATION: 60 MinutesSession two will be the same presentation as session one.
Webinar Description: (25-minute FMCG Gurus presentation / 25-minute Chr. Hansen Natural Colors presentation / 10-minute Q&A)
FMCG Gurus Presentation:
After one of the most challenging years in modern history, the foodservice sector will be looking to bounce back in 2021. Whilst consumers still demonstrate some concerns about mass gatherings and financial sensitivity, the hope that the worst of the pandemic is over and the world is on the road to recovery, will increase willingness to visit foodservice outlets. This webinar examines what strategies foodservice outlets can adopt in order to get consumers back in-store and maximize perceptions of value and appeal.
|Understand key factors that influence the choice of foodservice outlet when eating out of home.|
|Develop innovative strategies away from cost-cutting to maximize perceptions of value.|
|Create differentiation and capture consumer attention through effective innovation strategies.|
|Understand the role that natural colors play within the foodservice sector.|
Chr. Hansen Natural Colors Presentation:
In 2021, foodservice will continue to be dependent on delivery and take away, but as the season progresses in-house dining will once again become a source of revenue. COVID-19 has profoundly impacted our behavior and we are more conscious of our health than ever before. Color represents an untapped opportunity and natural colors are completely aligned with the consumers’ current mindset. We’ll offer basic knowledge about colors from natural sources and provide ideas on exciting new ways to innovate with color.
|Market examples of innovative product development.|
|Learn the basics about color from natural sources.|
|Inspiration of how to take advantage of colorful opportunities.|
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
Having worked in EMEA and LATAM, Erica has +13 years of experience in Global Food production companies. Her focus includes brand & product management, innovation & new product development, and digital marketing. She currently works with Chr. Hansen Natural Colors customers, developing marketing and product strategies oriented to increase brand value and profitable gain of market share, using design thinking and trend hunting as critical tools.