Our Clean Label Trends free resource explores consumer perceptions and behaviors regarding natural claims and labels on product packaging. The report discusses the multitude of benefits that natural claims and labels are associated with. These natural and authentic claims are of high appeal among consumers and meet the key attributes that consumers are seeking out in food and drink products. Our consumer insights reveal the ways that brands can enhance notions of naturalness around their products, and the key factors that consumers like to see before purchasing products, such as being free from synthetic ingredients, artificial ingredients and free from additives.
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