Convenience Trends in 2024

Description

The convenience trend in the food and drink industry is driven by factors such as hectic, fast- paced lifestyles, and an increased emphasis on convenience without compromising on quality. As a result, companies in the food and drink industry are continually innovating to meet consumers’ demand for convenient, on-the-go options while also focusing on health, sustainability, and ethical sourcing to align with consumer values.

This Bitesize Trend Digest will look at the following areas:

• Highlights the barriers to healthy living, including time scarcity and price sensitivity.
• Explores the solutions to these barriers including how brands can offer value for money and convenient, lower cost alternatives.
• An interview with FMCG Gurus’ Head of Research & Insight, Mike Hughes, revealing the current innovations in convenience food, and how brands can create maximum appeal for their products in the convenience market.
• Insights into snacking habits, including meal skipping and on the go formats.