FMCG Gurus – Evaluating Convenience for Generation Z in 2025 - Free Resource
Pages: 8
Topic: Convenience
Published Date:
2025
Description
This resource delves into the evolving dietary habits and preferences of Generation Z, a demographic that faces time constraints often affecting their pursuit of healthy living. With busy schedules and a desire to maximize daily activities, this generation is increasingly opting for quick, convenient meal solutions, resulting in meal-time fragmentation and a tendency to skip meals. As out-of-home food service spending becomes more selective, Gen Z is gravitating towards affordable, on-the-go options, while also considering indulgent experiences that offer value for money. The report also highlights the acknowledgment of the need for enhanced nutrition through supplements as Generation Z seeks to improve their health and wellness.
Areas Covered in the Resource:
- Impact of busy lifestyles on Gen Z's eating habits.
- Trends in meal-time fragmentation and skipping.
- Preference for convenient and affordable food options.
- Connection between convenience and indulgence.
- Consumer willingness to trade-up for premium products.
- Growing acceptance of supplements for nutrition enhancement.
How This Can Help the Food and Drink Industry:
- By understanding the preferences of Generation Z, companies can innovate convenient meal solutions that cater to their busy lifestyles.
- Tailoring products to provide both affordability and indulgence can attract this demographic, enhancing brand loyalty.