FMCG Gurus & Finzelberg Present
FMCG Gurus & Finzelberg Present: Key Trends and white spots in Active Nutrition in 2024 and beyond.
Leveraging consumer experience in active nutrition: How brands can maximize value with comprehensive solutions beyond single benefits.
DATE:
27th June 2024
START TIME:
03:00PM BST
DURATION:
60 Minutes
Webinar Description:
This presentation will examine the extent to which consumers continue to take a proactive and holistic approach to health at a time when less fear of illness and increased price sensitivity influence purchasing habits. The presentation will look at the health goals and challenges that consumers have, what type of products they turn to, and what influences perceptions of value and efficacy at a time of more considered spending. It will also evaluate what opportunities exist within the sports and active nutrition market from a botanical and natural ingredient perspective and how brands can capitalize on the need of holistic health approaches with energy and blood glucose management as potential white spots.
Key Benefits:
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Identify gaps in the active nutrition market from an ingredient, claims, and format perspective. |
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Develop strategies around maximizing value in the active nutrition market at a time of more considered spending. |
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Understand the role of ingredient integrity and transparency from a product formulation perspective. |
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Trends and approaches that define the successful brands and how they navigate this exciting category with a particular focus on energy and blood glucose management. |
Speakers:
Mike Hughes
Head of Research and Insight at FMCG Gurus
Mike Hughes is Head of Research and Insight and has over 17 years’ experience analysing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.
Martin Felkner
Senior Expert Branded Ingredients / Product & Marketing Manager
Martin Felkner is a passionate sales and marketing mind with a commercial background and more than 20 years of experience in product management, ingredient branding and sales. He is dedicated to supporting botanical ingredient assets that are designed to build strong product values for brands and consumers alike.
Nick Morgan
Managing Director at Nutrition Integrated
Nick Morgan works closely with businesses across the sport, active, and lifestyle nutrition sectors. He is passionate about using data alongside an in-depth understanding of science, the consumer, and the market to underpin business strategy and drive innovation. Nick began his career as an exercise physiologist in elite sport before working at GSK and subsequently establishing his own business in 2010.
