FMCG Gurus - 4 Things You Need to Know About Sustainability - 4 Tip Guide 2024

Pages: 15 Topic: Sustainability Published Date: 2024

Description

Our 4 Tip Guide to Sustainability in the food and drink industry is designed to help brands navigate the evolving landscape of the sustainability market. The guide explores feeling good by doing good, a key message that brands should look to promote in an era of uncertanity; the notion of eco-effectiveness, with consumers' prioritizing environmental initiatives that save them money, such as avoiding food waste; anti-big business approaches, exploring the idea of greater environmental responsibility being given to governments and big businesses rather than the individual; and insights into age demographics and their approach to sustainability, ensuring that we do not underestimate the levels of concern that older consumers have towards the state of the planet.

This 4 Tip Guide will look at the following areas:

How important consumers deem sustainability pledges and claims when choosing dairy products.
The areas consumers feel are the biggest contributors to their food waste.
Consumer attitudes toward food, drink, and supplements brands in terms of them doing more to protect the planet.
Attitudes toward the state of the environment and whether it has worsened or not.