Webinar Description: (25-minute FMCG Gurus presentation / 25-minute Lubrizol Life Science presentation / 10-minute Q&A)
The COVID-19 pandemic has recentered our focus on cognitive health and mental well-being. Consumers are more interested in preventative health and they want scientific proof, maximum authenticity, and reassurance around claims made of the products they are taking. To meet consumer needs, Lubrizol Life Science offers science-backed branded botanical and mineral ingredients for improved cognitive health. During this webinar, we will present our Lubrizol multi-functional holistic approach to address the different needs of cognitive and mental health.
|Learn about innovative ingredients to support cognitive health.|
|Understand how microencapsulation technology can address some ingredient challenges.|
|Understand the importance of branded ingredients to offer reassurance over product efficacy.|
|Connect the market trends, consumer insights, and science to develop differentiated products.|
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
Isabel Gomez is the Global Marketing Manager of the Nutraceuticals Business of Lubrizol Life Science-Health. Isabel has 10+ years of experience in B2B marketing in several FMCG industries such as personal care, nutraceuticals, and pharma. She has been directly involved especially with the marketing strategic planning of new product launches and marketing and communications plan execution. Based in Barcelona, Spain, she is an enthusiastic marketing professional with a great understanding of business needs and an international mindset. She has a Bachelor's Degree in Chemical Engineering from Universidad de las Americas Puebla in Mexico and a Master's Degree in Marketing Direction & Business Management from INSA, Business, Marketing & Communication School in Barcelona, Spain.