FMCG Gurus & Nexira present:
Holistic Weight Management: How to address this shifting market and adapt your nutraceutical offer?
Webinar Description: (15-minute FMCG Gurus presentation / 20-minute Nexira presentation / 10-minute Q&A)
Presentation Description:
Body weight perception has changed throughout the pandemic. Back to normal, more consumers are looking to lose weight putting Weight Management back on stage. But consumer expectations have changed from "miracle weight loss pill" to the concept of "holistic weight management"; a change of paradigm requiring an adaptation of the Nutraceutical offer.
What you will learn:
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Weight management is back on stage with new market opportunities. |
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As a result of a necessary adaptation, the holistic approach must combine diet, physical activity with natural solutions. |
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Nexira will introduce its 360° approach to address the «New» Weight Management market. |
Speakers:
Mike Hughes
Head of Research and Insight
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
Leslie LANNEBERE
International Marketing Manager Health NEXIRA
With more than 15 years in the Nutrition & Health industry, Leslie has held various positions related to Marketing and Sales both in BtoB and BtoC. Strong believer in the power of Nature, building robust and substantiated stories on botanicals is probably her biggest passion ; as well as contributing to the facinating world of Biotics.