FMCG Gurus – Clean Label – The Importance of Ingredient Integrity and Naturalness in Everyday Products – Trend Report 2026
Report Description:
This report explores how rising demand for transparency and simplicity is reshaping the food and drink market. As consumers become more conscious of their health, wellbeing, and environmental impact, they are placing greater value on clean-label cues, ingredient integrity, and naturalness in everyday products.
While price and taste remain important, this report highlights how recognizable ingredients, minimal processing, and clear communication increasingly influence trust and brand choice. It examines how growing skepticism toward complex labeling is driving demand for simpler formulations and more honest, transparent product positioning.
This report will look at the following areas:
- Changing consumer expectations around clean labels and natural ingredients.
- How health, sustainability, and emotional reassurance influence purchasing behavior.
- The growing importance of ingredient transparency and simplified formulations.
- Consumer skepticism toward labeling and the need for clearer communication.
- Strategic implications for NPD and brand trust in everyday food and drink categories.
FMCG Gurus – Clean Label – The Importance of Ingredient Integrity and Naturalness in Everyday Products – Trend Report 2026
Report Description:
This report explores how rising demand for transparency and simplicity is reshaping the food and drink market. As consumers become more conscious of their health, wellbeing, and environmental impact, they are placing greater value on clean-label cues, ingredient integrity, and naturalness in everyday products.
While price and taste remain important, this report highlights how recognizable ingredients, minimal processing, and clear communication increasingly influence trust and brand choice. It examines how growing skepticism toward complex labeling is driving demand for simpler formulations and more honest, transparent product positioning.
This report will look at the following areas:
- Changing consumer expectations around clean labels and natural ingredients.
- How health, sustainability, and emotional reassurance influence purchasing behavior.
- The growing importance of ingredient transparency and simplified formulations.
- Consumer skepticism toward labeling and the need for clearer communication.
- Strategic implications for NPD and brand trust in everyday food and drink categories.
How This Report Can Benefit the Industry:
- Reveals the drivers behind rising demand for clean-label and natural product cues.
- Identifies opportunities to build trust through ingredient integrity and transparency.
- Provides guidance on how brands can align with evolving expectations around simplicity, health, and sustainability.
Files included in this report:
FMCG_Gurus_Clean_Label_The_Importance_of_Ingredient_Integrity_and_Naturalness_in_Everyday_Products__Trend_Report_2026.pdf
FMCG_Gurus_Clean_Label_The_Importance_of_Ingredient_Integrity_and_Naturalness_in_Everyday_Products__Trend_Report_2026.pptx