FMCG Gurus - FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

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FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

 Geographies:  North America, USA  Industries: Clean Label & Naturalness, Taste & Nutrition  Published Date:  2023

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FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

Report Description:

This report explores consumer perceptions and behaviors around clean labels on food and drink packaging. The report offers insight into consumers’ changing approaches to their health, through their diets and lifestyle choices. Our findings explore the kinds of natural and authentic claims and labeling that appeal to consumers when choosing between food and drink products.

This report will look at the following areas:

  • Consumer awareness around the phrase “clean label” and thoughts on what consumers associate this phrase with.
  • Attitudes and behaviors toward the naturalness of food and drink and how important consumers deem this.
  • Product categories that are most important to consumers in terms of naturalness.
  • How perceptions of value are shaped for food and drink, exploring the importance of natural coloring in food and drink and organic ingredients.
  • Consumer attitudes towards regenerative farming and agriculture, and their perceptions of brands who are involved in this.
  • Consumer attentiveness to ingredient listings. This includes the extent to which consumers are using methods of avoidance and moderation when buying food and drink products, which align with the health-conscious approach from many consumers.
  • Insights into the most influential claims to consumers when choosing between food and drink.
  • The challenges consumers are facing when reading nutritional labelling and the ways that brands can improve this.

Report Answers:

  • Consumer awareness around the phrase “clean label” and thoughts on what consumers associate this phrase with.
  • Attitudes and behaviors toward the naturalness of food and drink and how important consumers deem this.
  • Product categories that are most important to consumers in terms of naturalness.
  • How perceptions of value are shaped for food and drink, exploring the importance of natural coloring in food and drink and organic ingredients.
  • Consumer attitudes towards regenerative farming and agriculture, and their perceptions of brands who are involved in this.
  • Consumer attentiveness to ingredient listings. This includes the extent to which consumers are using methods of avoidance and moderation when buying food and drink products, which align with the health-conscious approach from many consumers.
  • Insights into the most influential claims to consumers when choosing between food and drink.
  • The challenges consumers are facing when reading nutritional labelling and the ways that brands can improve this.

How this will help - Clean Label Trends:

  • Monitor the continued evolution of the clean label market and what claims are most likely to shape perceptions that products are deemed to be green and clean.
  • Promote the benefits associated with real and authentic food and drink and what free-from claims consumers most like to see on product packaging.
  • Identify opportunities and barriers that exist from a labeling perspective and the role that nutritional information plays when choosing food and drink.

Files included in this report:

  • FMCG-Gurus-Clean-Label-Trends-in-the-USA-Country-Report-2023.pdf
  • FMCG-Gurus-Clean-Label-Trends-in-the-USA-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

Report Description:

This report explores consumer perceptions and behaviors around clean labels on food and drink packaging. The report offers insight into consumers’ changing approaches to their health, through their diets and lifestyle choices. Our findings explore the kinds of natural and authentic claims and labeling that appeal to consumers when choosing between food and drink products.

This report will look at the following areas:

  • Consumer awareness around the phrase “clean label” and thoughts on what consumers associate this phrase with.
  • Attitudes and behaviors toward the naturalness of food and drink and how important consumers deem this.
  • Product categories that are most important to consumers in terms of naturalness.
  • How perceptions of value are shaped for food and drink, exploring the importance of natural coloring in food and drink and organic ingredients.
  • Consumer attitudes towards regenerative farming and agriculture, and their perceptions of brands who are involved in this.
  • Consumer attentiveness to ingredient listings. This includes the extent to which consumers are using methods of avoidance and moderation when buying food and drink products, which align with the health-conscious approach from many consumers.
  • Insights into the most influential claims to consumers when choosing between food and drink.
  • The challenges consumers are facing when reading nutritional labelling and the ways that brands can improve this.

Report Agenda and Insights available:

Defining Clean Label ( 1 - 8 )
  • The proportion of consumers who have heard the phrase "clean label" before when it comes to food and drink? - 2023
  • What do you think a clean label product is? - 2023
  • How important is it to you that groceries are 100% natural? - 2023
  • Why is it important that food and drink is 100% natural? - 2023
  • In which product categories do you believe natural claims are important? - 2023
  • What does the word “natural” mean to you when it comes to food and drink? - 2023
  • How important is it that coloring used in food and drink is natural? - 2023
  • We would like to ask you if the following associations with such coloring is an issue to you? - 2023
  • Do you understand what makes a food or drink product organic? - 2023
  • In order for a product to be classified as organic, do you think all the ingredients have to be classified as organic or just some of the ingredients? - 2023
  • Would you trust a company/brand more if they are doing Regenerative farming/Agriculture? - 2023
  • Why would you trust them more? -2023
Clear Label Packaging ( 9 - 13 )
  • The proportion of consumers who say they do the following at least some of the time. - 2023
  • What percent of consumers say that over the last twelve months, they have been more attentive to the ingredient listings on food and drink products. - 2023
  • Why have you been more attentive to ingredient listings on food and drink? - 2023
  • What types of claims do you like to see on product packaging? - 2023
  • What percent of consumers say they are interested in the nutritional information on food and drink packaging. - 2023
  • What percent of consumers say they are concerned about “hidden” ingredients in food and drink that is disguised via complex labeling. - 2023
  • What percent of consumers believe that nutritional information on food and drink packaging is easy to understand. - 2023
  • What percent of consumers say they believe that nutritional information on food and drink could be simpler. - 2023
Actionable Recommendations ( 14 - 15 )

Files included in this report:

  • FMCG-Gurus-Clean-Label-Trends-in-the-USA-Country-Report-2023.pdf
  • FMCG-Gurus-Clean-Label-Trends-in-the-USA-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.