This report explores consumer perceptions and behaviors around clean labels on food and drink packaging.
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About this report
• Monitor the continued evolution of the clean label market and what claims are most likely to shape perceptions that products are deemed to be green and clean.
• Promote the benefits associated with real and authentic food and drink and what free-from claims consumers most like to see on product packaging.
• Identify opportunities and barriers that exist from a labeling perspective and the role that nutritional information plays when choosing food and drink.