FMCG Gurus -FMCG Gurus – Product Coloring – Assessing the True Role It Plays in Food and Drink Purchasing – Trend Report 2026

FMCG Gurus – Product Coloring – Assessing the True Role It Plays in Food and Drink Purchasing – Trend Report 2026

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FMCG Gurus – Product Coloring – Assessing the True Role It Plays in Food and Drink Purchasing – Trend Report 2026

 Geographies: Global  Industries: Trend Reports, Trend Resources  Published Date: 2026

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FMCG Gurus – Product Coloring – Assessing the True Role It Plays in Food and Drink Purchasing – Trend Report 2026

FMCG Gurus – Product Coloring – Assessing the True Role It Plays in Food and Drink Purchasing – Trend Report 2026

Files included in this report:

  • FMCG-Gurus-Product-Coloring-Assessing-the-True-Role-It-Plays-in-Food-and-Drink-Purchasing-Trend-Report-2026.pdf
  • FMCG-Gurus-Product-Coloring-Assessing-the-True-Role-It-Plays-in-Food-and-Drink-Purchasing-Trend-Report-2026.pptx

    • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Executive summary
  • [FCT973] When deciding what drink products to turn to, what do you prioritize? Please select all that apply - 2025
  • [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
  • [FCT843] When deciding what food products to eat, what do you prioritize? Please select all that apply - 2025
  • [CN990] Do you believe that a grocery product can be 100% natural? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
  • [FCT822] You state that you do like products with new and experimental colors. Why is this? Please select all that apply - 2022, 2020, 2025
  • [CN036] We would like to ask you if the following associations with such coloring is an issue to you? Please select the answer that best fits We would now like to ask you about groceries where the product’s color comes from concentrated fruit, vegetable or plant juice Such forms of coloring are said to be 100% natural and can be consumed as an ingredient on their own - 2021, 2020, 2019, 2023, 2025
  • [FCT600] To what extent do you agree with the following statement: I like food and drink products with new and experimental colors? - 2022, 2020, 2025
  • [FCT822] You state that you do like products with new and experimental colors. Why is this? Please select all that apply - 2022, 2020, 2025
  • [UPF311] How do you think the food and drink you buy have changed over the last ten years? Please select the answer that best fits - 2025
Context & consumer priorities
  • [UPF311] How do you think the food and drink you buy have changed over the last ten years? Please select the answer that best fits - 2025
  • [FCT843] When deciding what food products to eat, what do you prioritize? Please select all that apply - 2025
  • [FCT973] When deciding what drink products to turn to, what do you prioritize? Please select all that apply - 2025
  • [FCT600] To what extent do you agree with the following statement: I like food and drink products with new and experimental colors? - 2022, 2020, 2025
  • [FCT822] You state that you do like products with new and experimental colors. Why is this? Please select all that apply - 2022, 2020, 2025
  • [FCT822] You state that you do like products with new and experimental colors. Why is this? Please select all that apply - 2022, 2020, 2025
  • [CN990] Do you believe that a grocery product can be 100% natural? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
  • [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
  • [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
  • [CN036] We would like to ask you if the following associations with such coloring is an issue to you? Please select the answer that best fits We would now like to ask you about groceries where the product’s color comes from concentrated fruit, vegetable or plant juice Such forms of coloring are said to be 100% natural and can be consumed as an ingredient on their own - 2021, 2020, 2019, 2023, 2025
  • [CN036] We would like to ask you if the following associations with such coloring is an issue to you? Please select the answer that best fits We would now like to ask you about groceries where the product’s color comes from concentrated fruit, vegetable or plant juice Such forms of coloring are said to be 100% natural and can be consumed as an ingredient on their own - 2021, 2020, 2019, 2023, 2025
  • [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
Case studies
  • [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025

Files included in this report:

  • FMCG-Gurus-Product-Coloring-Assessing-the-True-Role-It-Plays-in-Food-and-Drink-Purchasing-Trend-Report-2026.pdf
  • FMCG-Gurus-Product-Coloring-Assessing-the-True-Role-It-Plays-in-Food-and-Drink-Purchasing-Trend-Report-2026.pptx

    • If you are a user, click here to login and download the report.

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