FMCG-The-Power-of-Modern-Myths-Trend-Report-2026.pdf
FMCG-The-Power-of-Modern-Myths-Trend-Report-2026.pptxReport Agenda and Insights available:
Executive summary
- [FCT973] When deciding what drink products to turn to, what do you prioritize? Please select all that apply - 2025
- [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
- [FCT843] When deciding what food products to eat, what do you prioritize? Please select all that apply - 2025
- [CN990] Do you believe that a grocery product can be 100% natural? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
- [FCT822] You state that you do like products with new and experimental colors. Why is this? Please select all that apply - 2022, 2020, 2025
- [CN036] We would like to ask you if the following associations with such coloring is an issue to you? Please select the answer that best fits We would now like to ask you about groceries where the product’s color comes from concentrated fruit, vegetable or plant juice Such forms of coloring are said to be 100% natural and can be consumed as an ingredient on their own - 2021, 2020, 2019, 2023, 2025
- [FCT600] To what extent do you agree with the following statement: I like food and drink products with new and experimental colors? - 2022, 2020, 2025
- [FCT822] You state that you do like products with new and experimental colors. Why is this? Please select all that apply - 2022, 2020, 2025
- [UPF311] How do you think the food and drink you buy have changed over the last ten years? Please select the answer that best fits - 2025
Context & consumer priorities
- [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors” - 2022, 2020, 2025
- [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors” - 2022, 2020, 2025
- [FCT963] What kind of new and unusual/exotic flavors do you like? Please select all that apply - 2022, 2020, 2025
- [FCT894] What do you define as a new and unusual/exotic flavor? Please select all that apply - 2022, 2020, 2025
- [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
- [FCT052] How willing are you to pay a premium for food and drink products that contain new and unusual/exotic flavors? Please select the answer that best fits - 2022, 2020, 2025
- [FS238] To what extent do you agree with the following statements? - 2022, 2020, 2025
Case studies
- [EC447] Do you follow food and drink brands via social media channels such as Facebook, Instagram, or TikTok? - 2022, 2025
- [EC196] Why do you follow food and drink brands online? - 2022, 2025