FMCG Gurus – Unlocking Natural Resilience: The Rise of Adaptogens in Wellness in 2025
Pages: 10
Topic: Better For You
Published Date:
2025
Description
As nearly half of consumers aim to reduce stress over the next year, the demand for products designed to alleviate stress is on the rise. Adaptogens, natural ingredients known for their stress-relieving properties, are increasingly appealing to consumers who seek health and wellness solutions. Clean label claims and ethical sourcing resonate with health-conscious consumers, making product storytelling crucial in convincing them of quality and efficacy. While a significant number of consumers acknowledge adaptogenic ingredients, awareness of their cognitive benefits remains limited. This represents a valuable opportunity for brands to educate their audience about the advantages of adaptogens. Products infused with these botanical ingredients are gaining traction in food, beverage, and supplement markets.
Key Areas Covered:
- Growing consumer interest in stress alleviation products.
- The significance of natural and clean label claims.
- The importance of storytelling around ethical sourcing.
- The recognition of adaptogenic ingredients among consumers.
- Opportunities for consumer education on cognitive benefits.
Benefits to the Food and Drink Industry:
- Assisting brands in meeting the rising consumer demand for stress-relieving products.
- Educating consumers on adaptogens can enhance brand loyalty.