- Uncover the Top Ten Trends set to define consumer attitudes and behaviors in 2026 and beyond.
- Understand the impact of macroeconomic uncertainty and how a more pessimistic outlook is influencing purchase decisions and value perceptions.
- Explore the role of innovation: from AI-driven insights to the influence of GLP-1 on new product development and brand strategy.
- Examine rising barriers to health and how consumers are reprioritizing wellness goals in a changing world.
- Discover what truly adds value to consumers in 2026, from enhanced flavor and taste experiences to greater convenience and nutritional balance.
- Gain a preview of FMCG Gurus’ 2026 research agenda and the key themes we’ll be tracking in the year ahead.
Top Ten Trends for 2026 Webinar
Top Ten Trends for 2026 Webinar
WEBINAR DATE:
26th November 2025
WEBINAR START TIME:
15:00 GMT
DURATION:
30 minutes and 15 minute Q&A
Presentation description:
FMCG Gurus introduces its Top Ten Trends for 2026. This exclusive online roundtable will explore the key factors shaping consumer attitudes and behaviors over the next twelve months. We’ll discuss how brands can navigate economic uncertainty, leverage innovation, and respond to evolving consumer priorities to stay ahead in a competitive marketplace.
What you will learn:
Presentation slides available to attendees only.
Speakers:
Mike Hughes
Head of Research & Insight at FMCG Gurus
Mike Hughes is Head of Research and Insight and has over 17 years’ experience analysing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.
Benjamin Campaniello
Content and Data Analyst at FMCG Gurus
Benjamin Campaniello is a Content and Data Analyst at FMCG Gurus, where he specializes in producing data-driven insights into consumer attitudes and behaviors. Previously, he researched a wide range of macroeconomic trends and industries, delivering expert insights to global financial institutions. He has a particular interest in analyzing consumer trends and transforming them into actionable recommendations that help brands drive growth and innovation.
