Pages: 9
Topic: Better For You
Published Date:
2025
FMCG Gurus - Unlocking the Power of Ocean Ingredients - Trend Digest 2025
From everyday nutrition to beauty-from-within and sustainability, fish and ocean-derived ingredients sit at the intersection of multiple high-growth consumer priorities. Yet while awareness is high, expectations are evolving, and brands face increasing pressure to communicate value clearly, credibly, and responsibly. This Trend Digest explores how consumers really perceive ocean ingredients today, how these perceptions are shaped by health goals, ingredient scrutiny, and environmental concerns, and where opportunities exist to strengthen relevance across food, drink, and supplements. Drawing on global consumer insight, the report highlights shifting attitudes toward traditional sources, emerging alternatives, and the role of transparency in building trust. For brands navigating cautious spending, clean label demands, and changing diets, understanding these dynamics is critical to staying competitive and future-ready.
Inside this digest:
- Understand how consumers emotionally and rationally connect ocean ingredients with health, quality, and everyday wellbeing.
- Identify where existing awareness creates opportunity, and where education can unlock new demand.
- Explore how beauty, functionality, and nutrition are converging in consumer expectations.
- Navigate rising clean label, natural, and transparency requirements with greater confidence.
- Assess the growing relevance of sustainability and responsible sourcing in purchase decisions.
- Anticipate how plant-based ocean ingredients could expand future innovation pipelines.
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