FMCG Gurus -Webinar plant-based meat and fish alternatives
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FMCG Gurus & DSM Webinar
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FMCG Gurus & DSM present:

Addressing the need for fortification in plant-based meat and fish alternatives in Europe, Middle-East & Africa.

SESSION ONE: 27-01-2022     START TIME: 11:00 AM CET    
DURATION: 60 Minutes

Webinar Description: (15-minute FMCG Gurus presentation / 25-minute DSM presentation / 20-minute Q&A)

Presentation Description:

Are you curious about the role of nutrition in the plant-based meat and fish alternatives market? Then sign up for this webinar as we will examine the current market, highlight the key factors driving future growth and understand evolving consumer trends. In particular, the presentation will highlight:

How to address the common gaps in the nutritional profiles of plant-based meat and fish alternative products?

DSM tools and solutions that can enable you to create the successful plant-based meat and fish alternatives with nutritional profiles similar to their counterparts to appeal and build trust with health conscious consumers.

Role of health concepts and fortification claims for meat and fish alternative products in Europe, Middle-East and Africa.

What You Will Gain From This Webinar:

Understand which ‘front-of-pack’ claims are important to consumers when seeking out plant-based meat and fish alternatives and European legislation requirements.

Develop effective strategies to capitalize on the growing demand for fortification in plant-based meat alternatives in the EMEA region.

Introduction to DSM’s Fortifull™ Nutrition Guide – a tool designed to generate customized nutritional blends for various plant-based products.


Mike Hughes

Head of Research and Insight

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.

Ivanna Hidayat

Market Segment Manager, Plant-Based Meat Alternatives EMEA

Ivanna has over 14 years’ experience in the sales & marketing of food ingredients to the F&B industry working for multinational companies such as DSM, Friesland Campina and Cargill. Ivanna’s passion is being an agent of change to switch to a more plant-based diet.

Elisabetta Nisoli

Business Development Manager Premix & Nutrition

Elisabetta, an Italian national, holds a Master's in Chemistry from the University of Milan. As part of her current role, she is instrumental in driving DSM’s Premix projects across segments including Market Ready Solutions and new plant-based concepts.

Julia Besselink

Nutrition Application Specialist

Julia is a Nutrition Application Specialist for the Savory portfolio at DSM Food Specialties. She is working in close collaboration with the application and sales teams to create plant-based alternatives that deliver the right taste, texture, mouthfeel, and nutritional value.

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