Clean label and naturalness:
Determining what consumers want and how to provide this - Webinar Slides

This webinar examined how brands can successfully communicate natural claims and align such claims with key consumer need states such as taste, health, and sustainability. The webinar explored how the importance of natural formulation is intensifying in 2020 and beyond as a result of COVID-19, and how brands can communicate simple, transparent, and trustworthy messages around products.