Product tracking and analysis can be time-consuming, but it is a vital part of any successful idea. We believe that understanding the success and failure from a product perspective is one of the most important areas to safeguard success.

FMCG Gurus product analysis and case studies zero in's on what consumers either bought into – or failed to buy into. FMCG Gurus also covers best practice product analysis with lessons to learn to ensure you make the right decisions but also the best choices that suit your consumer targets.

Product analysis helps to identify successful new product development and why products succeed or fail from a consumer perspective. We highlight what strategies were developed, how they were perceived and if they worked. We cover all aspects from innovation to marketing campaigns and brand development to help you stay ahead.

Discover how to incorporate the latest trends, ingredients, and insights into product development by taking inspiration from all aspects of the supply chain.

We spot the gaps and opportunities by seeing products through the eyes of thousands of consumers.