Category analysis identifies vital analysis and insight across a range of categories, from functional sports nutrition and early life nutrition markets to indulgent product categories such as bakery, dairy, soft drinks, and snacking.

Category Analysis provides market and consumer data to highlight what key trends are emerging in specific industries and countries with product case studies to provide benchmarks and in-depth insights.

Category Analysis allows our clients to explore the latest trends, innovations, and industry developments. With global coverage into in-depth categories such as cheeses and protein powder and also innovative and evolving categories such as yogurt fortified with protein or plant-based ice cream, we not only evaluate key consumer need but enable our clients to think outside of the box to stay ahead in an ever-changing landscape.
We unlock the future by using consumer research as a benchmark to give our clients the advantage.