This report analyzes evolving consumption habits across the beer market in 2021 and beyond, evaluating the role that health and quality, and ingredients and claims, have on beer consumption habits. The report focuses on how beer consumption is becoming more considered in the off- and on-trade, with a greater emphasis on quality over quantity, and what this means for the industry from a positioning and new product development perspective.
This report analyzes evolving consumption habits across the beer market in 2021 and beyond, evaluating the role that health and quality, and ingredients and claims, have on beer consumption habits. The report focuses on how beer consumption is becoming more considered in the off- and on-trade, with a greater emphasis on quality over quantity, and what this means for the industry from a positioning and new product development perspective.
Files included in this report:
FMCG-Gurus-The-Evolution-of-Beer-Global-Report-2021.pdf
FMCG-Gurus-The-Evolution-of-Beer-Global-Report-2021.pptx