This Country Profile report examines evolving consumer attitudes and behaviors, determining the critical needs states driving food, drink, and supplement choice, based on FMCG Gurus’ Top Ten Trends for 2022. Focusing on critical issues such as health and wellness, sustainability, indulgence, and trust and transparency, the report analyzes what consumers prioritize when seeking out products, what new opportunities exist around sectors, and what challenges people feel when trying to achieve health and sustainability goals.
This Country Profile report examines evolving consumer attitudes and behaviors, determining the critical needs states driving food, drink, and supplement choice, based on FMCG Gurus’ Top Ten Trends for 2022. Focusing on critical issues such as health and wellness, sustainability, indulgence, and trust and transparency, the report analyzes what consumers prioritize when seeking out products, what new opportunities exist around sectors, and what challenges people feel when trying to achieve health and sustainability goals.
Files included in this report:
FMCG-Gurus-Consumer-Trends-in-Nigeria-2022-Report.pdf
FMCG-Gurus-Consumer-Trends-in-Nigeria-2022-Report.pptx