FMCG Gurus – Flavor, Color and Texture in North America – Regional Report 2023
Report Description
This report explores FMCG Gurus consumer insights into the kinds of flavors, colors and textures that consumers prioritize in food and drink products. The report examines the particular flavors, colors and textures in products that enhance taste and enjoyment for consumers. Our findings also explore the areas that consumers are willing or unwilling to compromise on when choosing between products. Our insights reveal consumer perceptions towards the sensory appeal of functional ingredients, as well as new and experimental flavors. In addition, our findings offer insight into consumer attitudes and behaviors around new and experimental colors and textures, and notions of naturalness around these.
This report will look at the following areas:
- The kinds of flavors, colors and textures consumers prioritize when seeking out food and drink products.
- Consumer perceptions towards the sensory appeal of functional products.
- Consumer attitudes and behaviors around new, experimental, unusual or exotic colors.
- Insights into the most popular new and exotic flavors.
- The categories consumers like to see as limited edition flavors and their perceptions of limited edition flavors as a whole.
- The extent to which consumers like to see more traditional flavors in food and drink products and the kinds of flavors that they favor.
- Consumer perceptions towards new and experimental textures.
- Consumer insights into the associations of certain textures with health.
- The types of appearances consumers like to see in food and drink products, including consumer attitudes towards new and experimental colors.
- The appeal of more natural colors in food and drink products.
- The product attributes that consumers are willing to compromise on when ensuring products do not contain artificial colorings.
How this will help -Flavors, Colors, and Textures:
- Determine what consumers prioritize when seeking out food and drink and what captures their attention at the point of purchase.
- Evaluate what types of flavors, texture, and coloring innovations consumers like to see, and the motivations behind this.
- Help encourage consumers to re-evaluate their perceptions of product categories through sensory innovations that enhance perceptions of premium.
Files included in this report:
FMCG-Gurus-Flavor-Color-Texture-in-North-America-Regional-Report-2023.pdf
FMCG-Gurus-Flavor-Color-Texture-in-North-America-Regional-Report-2023.pptx