FMCG Gurus – Top Ten Trends – Plant-Based in 2023
Report Description
FMCG Gurus have identified our top ten trends for 2023. Our meat and plant-based top ten trends for 2023 examine consumer attitudes and purchasing habits towards meat and plant-based protein in relation to our top ten trends for 2023. The report examines how the plant-based market is no longer considered a niche and continues to expand while highlighting challenges in regard to inclusivity, clear labelling, and sustainability.
This report will look at the following areas:
- How rising meat costs open new opportunities for the plant-based market.
- Self-expression is a key reason consumers turn to plant-based.
- Plant-based products can be deemed untrustworthy .
- Consumers can have concerns about missing out on vital nutrients from meat.
FMCG Gurus – Top Ten Trends – Plant-Based in 2023
Report Description
FMCG Gurus have identified our top ten trends for 2023. Our meat and plant-based top ten trends for 2023 examine consumer attitudes and purchasing habits towards meat and plant-based protein in relation to our top ten trends for 2023. The report examines how the plant-based market is no longer considered a niche and continues to expand while highlighting challenges in regard to inclusivity, clear labelling, and sustainability.
This report will look at the following areas:
- How rising meat costs open new opportunities for the plant-based market.
- Self-expression is a key reason consumers turn to plant-based.
- Plant-based products can be deemed untrustworthy .
- Consumers can have concerns about missing out on vital nutrients from meat.
How this will help -Top ten trends – plant-based – 2023:
- Identify how FMCG Gurus’ Top Ten Trends for 2023 are manifesting within the plant-based market, and what the implications are for the industry.
- Understand how attitudes and behaviors are evolving in a recessionary market, and what need states brand must prioritize when targeting consumers.
- Help develop new product development, positioning, and marketing strategies based on consumer attitudes towards value, health and wellness, sustainability, and indulgence.
Files included in this report:
FMCG-Gurus-Top-Ten-Trends-Plant-Based-2023.pdf
FMCG-Gurus-Top-Ten-Trends-Plant-Based-2023.pptx