FMCG Gurus -FMCG Gurus – Health & Wellness Trends in the Dairy Market – Global Report 2023

FMCG Gurus – Health & Wellness Trends in the Dairy Market – Global Report 2023

Geographies: Global Industries: Category Insight, Dairy, Health and Wellness Published Date: 2023

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Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
Learn to position products in a way that leverages the concept of guilt-free by promoting taste and nutrition simultaneously.

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Healthy Indulgence

[HAW893] Overall, how do you rate your health? - 2023
[HAW952] Have you still looked to improve your health over the last two years? - 2023
[HAW885] Why are you looking to address specific health areas? Please select all that apply - 2023
[HAW330] To what extent do you agree with the following statement "I actively research about different ingredients that can boost my health" - 2023

Functional Ingredients and Claims

[MPP249] What factors are important when buying dairy products? Please select all that apply - 2020, 2022
[DA354] When buying dairy products in general, how important are the following factors? - 2021
[HAW394] What health claims are appealing when seeking out food and drink products? Please select all that apply - 2023
[HAW087] How important are clinically proven claims/scientific evidence on packaging when seeking out products that have health boosting claims? - 2023

Sustainability

[DA115] How appealing are the following claims in the following type of products? - 2021, 2023
[DH472] In what categories do you like to see claims around products actively improving digestive health? - 2020, 2019, 2018, 2022, 2024
[DH802] What kind of food and drink products do you turn to in order to boost your health? - 2020, 2019, 2022, 2024

Product Examples

[DA894] How important are sustainability claims/pledges when choosing what dairy products to buy? - 2021, 2023
[DA297] Do you look out for any of the following claims/pledges when dairy products Please select all that apply - 2021, 2023

Actions and Recommendations

[SU589] Are you concerned about any of the following? Please select all that apply - 2022, 2020, 2019

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