FMCG Gurus – Top Trend 2 – Green Horizon – Global Report 2024
Report Description:
There is a focus on minimizing the impact of the food and drink industry on the environment by reducing waste, conserving resources, promoting ethical sourcing and production, and ensuring transparency in supply chains. This report explores our second top trend, Green Horizon.
The report explores the growing trend of reducing waste, upcycling, and finding new uses for products to minimize environmental impact. However, it is important to note that consumers have become overwhelmed by sustainability messages and initiatives. Our findings provide actionable recommendations for brands in the sustainability market.
This report will look at the following areas:
- Consumer concerns regarding the environment.
- The proportion of consumers who say that they are concerned about biodiversity.
- Consumer attitudes regarding the main causes of carbon emissions.
- The steps consumers have taken regarding more ethical and environmental choices.
- Insights into food waste, shortages, and extended shelf life.
- Consumer perceptions around upcycled ingredients.
- The proportion of consumers who find certain protein sources appealing and the reasons for this.
- Consumer perceptions of trust for the environmental claims made by products and brands.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the environmental crisis and suggest opportunities and innovation for maximizing the value of products.
- Avoiding Eco-Fatigue: Reveals the ways brands can avoid feelings of eco-fatigue among consumers.
Files included in this report:
Top-Trend-2-Green-Horizon-Global-Report-2024.pdf
Top-Trend-2-Green-Horizon-Global-Report-2024.pptx