FMCG Gurus – Snacking Trends in North America – Regional Report – 2024
Report Description:
Our snacking report explores insights into consumer attitudes toward their snacking habits, the types of snacks they turn to, whether or not they are snacking more or less frequently, and more. The report examines the type of claims consumers like to see on products when purchasing snacks. In addition, our findings present actionable recommendations for brands operating in the snacking market.
This report will look at the following areas:
- The proportion of consumers who say they skip the following meals either sometimes or most/all the time.
- The proportion of consumers who say they are eating the following meals more frequently compared to twelve months earlier.
- The types of snacks that consumers turn to.
- Whether or not consumers think they are snacking more or less frequently.
- Consumer perceptions regarding how healthy their snacking habits are.
- The reasons consumers think they are snacking more frequently.
- The kind of changes consumers say they are going to make to their snacking habits.
- How often consumers check nutritional labelling when seeking out snacks in general and the kind of information they look for.
- The type of claims consumers like to see on products when purchasing snacks.
- The most appealing free-from claims when seeking out snacking products.
- The kind of environmentally friendly claims consumers like to see on snack products.
- Consumer perceptions around convenience, indulgence, and premium products when it comes to snacking.
- The most appealing flavours when seeking snack products.
- The kind of product attributes that consumers are willing to pay a premium for in snacks.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the snacking market by using consumer insights to suggest opportunities and innovation for the future.
- Claims: Reveals the claims consumers want to see when considering different types of snacks. Including the ingredients, health benefits, and sustainability pledges they find appealing.
Files included in this report:
- Snacking-Trends-in-North-America-Regional-Report-2024.pdf
- Snacking-Trends-in-North-America-Regional-Report-2024.pptx