FMCG Gurus – Top Trend 4 – Strive for Happiness – Global Report – 2024
Report Description:
Many consumers are prioritising their happiness by seeking products that enhance their well-being, provide enjoyable experiences, and evoke emotions of comfort and escapism. This report explores our fourth top trend, Strive for Happiness. The report explores the growing trend of self-care in the food and drink industry, with a focus on promoting products and lifestyles that prioritize and support consumers’ physical, mental, and emotional well-being. In addition, our findings explore how consumers are turning to products that promote balance, whether that be through moderating and avoiding certain ingredients deemed ‘bad for you’ or turning towards more streamlined product formulations, seeking a back-to-basics approach to their health and happiness.
This report will look at the following areas:
- The lifestyle changes consumers have adopted in the last two years.
- The steps consumers have taken to try and improve their mental well-being.
- Insights into what consumers feel defines good mental well-being and sleep health, as well as consumer satisfaction with their sleep health.
- The proportion of consumers who are interested in energy boosting products and the various formats and categories they find most appealing.
- Consumer attitudes and behaviours toward sugar in their diet.
- Insights into the proportion of consumers who are spending more time eating with their families and spending quality time together.
- Perceptions around nostalgic products and flavours in food and drink.
- Levels of concern around hidden sugars in food and drink.
- The proportion of consumers who have cooked from scratch in the last year to save money.
- The changes that consumers have made to their diets.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate good well-being, happiness, and health by using consumer insights to suggest opportunities and innovation for the future.
- Stay Ahead of Wellness Trends: Reveals the ways brands can help consumers better prioritise their wellness and highlights the steps consumers are already taking to do so.
Files included in this report:
Top-Trend-4-Strive-for-Happiness.pdf
Top-Trend-4-Strive-for-Happiness.pptx