This report will look at the following areas:

• Consumer satisfaction with their health.
• Insights into the step’s consumers have taken to be more proactive towards their health.
• The various areas of health that consumers would like to improve.
• The kinds of sources and information consumers turn to when researching about leading a healthier lifestyle.
• The barriers and challenges consumers face when leading a healthy lifestyle.
• Insights into approaches to holistic health.
• Changes consumers have made to their dietary habits and the reasons for making these changes.
• Insights into consumers’ use of nutritional supplements and the areas of health they were looking to improve through this use.
• The steps consumers have adopted in improving their mental wellbeing.
• The steps consumers have taken to improve their sleeping patterns.
• The specific times of day that consumers feel their eating and drinking habits are healthy.
• Snacking insights, including what consumers consider a snack to be, the popularity around high protein snacks, the reason for this, and concerns around high protein snack products.
• Insights into the kinds of diets consumers follow, for instance, regularly consume meat/dairy, vegetarian, vegan, etc.
• The appeal of various protein sources and upcycled ingredients among consumers.
• The most appealing sustainability claims on sports nutrition products.