FMCG Gurus – Active Nutrition in South & Central America – Regional Report 2024
Report Description:
This report explores the trends in active nutrition. Our findings offer insight into the behaviors and attitudes toward their health and wellness, including specific lifestyle and dietary habits. The report reveals consumer perceptions around high protein snacks, various plant-protein sources and upcycled ingredients. In addition, our findings present actionable recommendations for brands operating in the active nutrition market.
This report will look at the following areas:
- Consumer satisfaction with their health.
- Insights into the step’s consumers have taken to be more proactive towards their health.
- The various areas of health that consumers would like to improve.
- The kinds of sources and information consumers turn to when researching about leading a healthier lifestyle.
- The barriers and challenges consumers face when leading a healthy lifestyle.
- Insights into approaches to holistic health.
- Changes consumers have made to their dietary habits and the reasons for making these changes.
- Insights into consumers’ use of nutritional supplements and the areas of health they were looking to improve through this use.
- The steps consumers have adopted in improving their mental wellbeing.
- The steps consumers have taken to improve their sleeping patterns.
- The specific times of day that consumers feel their eating and drinking habits are healthy.
- Snacking insights, including what consumers consider a snack to be, the popularity around high protein snacks, the reason for this, and concerns around high protein snack products.
- Insights into the kinds of diets consumers follow, for instance, regularly consume meat/dairy, vegetarian, vegan, etc.
- The appeal of various protein sources and upcycled ingredients among consumers.
- The most appealing sustainability claims on sports nutrition products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate and facilitate women’s health by using consumer insights to suggest opportunities and innovation for the future.
- Barriers: Understanding the existing barriers women are facing and providing products that help to enhance and aid women’s lifestyles, diets, and holistic health.
Files included in this report:
Active-Nutrition-in-South-Central-America-Regional-Report-2024.pdf
Active-Nutrition-in-South-Central-America-Regional-Report-2024.pptx