FMCG Gurus – Top Trend 5 – Natural Harmony – Global Report – 2024
Report Description:
There is a growing demand for products that are free-from artificial additives, preservatives, and chemicals as many consumers perceive naturalness as healthier. This comes hand in hand with a focus on ingredient transparency, where consumers are increasingly attentive to product labels and seeking healthy, clean, and recognizable ingredients. This report explores our fifth top trend, Natural Harmony. The report explores how many individuals are opting for a more simplistic approach to health, emphasizing the consumption of fresh fruits and vegetables. By embracing this back-to-basics philosophy, consumers are striving to enhance their well-being through wholesome, unprocessed foods that are rich in nutrients. In addition, our findings provide actionable recommendations for brands by ensuring natural harmony in their products.
This report will look at the following areas:
- Consumers’ approaches to their health since COVID-19.
- The extent to which consumers have become attentive to ingredient listings and the reason for this.
- Perceptions toward artificial ingredients in food and drink.
- The proportion of consumers who have made greater efforts to cook from scratch.
- Dietary changes that consumers have made in the last two years.
- The proportion of consumers who seek out natural food and drink products and ingredients when buying food and drink.
- The challenges that consumers feel exist when trying to lead a healthy lifestyle.
- How often consumers check ingredient lists when buying food and drinks.
- Levels of concern around “hidden” ingredients in food and drink, disguised via complex labelling.
- The importance of environmental credentials when choosing food and drink.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate a back-to-basics approach to food and drink by using consumer insights to suggest opportunities and innovation for the future.
- Ingredient listings: Highlights the importance of clear and simple ingredient listings, including what consumers deem appealing or off-putting on food and drink labels.
Files included in this report:
Top-Trend-5-Natural-Harmony-Global-Report-2024.pdf
Top-Trend-5-Natural-Harmony-Global-Report-2024.pptx