FMCG Gurus – Top Trend 6 – Breaking Barriers – Global Report – 2024
Report Description:
Developing products and marketing strategies that embrace diversity, and promote inclusivity in terms of gender, ethnicity, age, body type, and other demographics is becoming more important than ever. This report explores our sixth top trend, Breaking Barriers. The report explores how brands can foster a sense of belonging and connection among consumers through shared values. In addition, our findings explore the use of various narratives and representations to create engaging and relatable brand experiences that resonate with consumers from different backgrounds.
This report will look at the following areas:
- Insights into indulgence, self-care, and emotional wellness.
- Consumer perceptions around value for money and trust when it comes to food and drink brands.
- The proportion of consumers who think it is important that products are traceable/ingredients can be sourced when choosing what food and drink to buy.
- Insights into the impact of sustainable and ethical credentials on shopping habits.
- Case study: Bud Light, evaluating the key rules around inclusive advertising.
- Consumer insights into menopause, including the extent to which women find it important that brands engage in positive marketing.
- Attitudes and awareness around artificial intelligence.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate an era of inclusivity and positive representation by using consumer insights to suggest opportunities and innovation for the future.
- Marketing and advertising: Highlights the importance of using narratives and representations to engage in marketing that resonates with consumers’ values and experiences.
Files included in this report:
Top-Trend-6-Breaking-Barriers-Global-Report-2024.pdf
Top-Trend-6-Breaking-Barriers-Global-Report-2024.pptx