FMCG Gurus – Maximizing Efficacy and influence in the Health & Wellness Market – Global Report – 2024
Report Description:
Consumer behaviour within the health and wellness market is undergoing a significant shift, marked by a transition away from reliance on placebo effects and health halos towards a more critical evaluation of product efficacy, essentiality, and value for money. This is driven by a reduced fear of illness and consumers turning to products because they feel they need them, as opposed to prevention over cure. As a result, brands must now provide evidence of their products’ effectiveness and benefits, moving beyond mere claims to clinically-proven scientific evidence. With a declining emphasis on proactivity towards health maintenance, consumers are more likely to scrutinize products based on their immediate benefits, such as increased energy levels and improved mood.
This report will look at the following areas:
- The proportion of consumers who deem themselves to be easily susceptible to disease and illness.
- The proportion of consumers who say they are concerned about exposure to germs and bacteria via the following sources.
- The improvements consumers plan to their health over the next twelve months.
- The proportion of consumers who rate their immunity as good/very good.
- The proportion of consumers who say they suffer from the following problems at least some of the time.
- The proportion of consumers who feel their health has improved over the last twelve months.
- The challenges consumers feel exist when it comes to leading a healthy lifestyle.
- How much of a priority spending will be on health and wellness products such as functional food and beverages and dietary supplements.
- The proportion of consumers who say they have purchased a probiotic over the last twelve months.
- The proportion of consumers who said they were not suffering symptoms when they first turned to probiotics.
- The kind of food and drink products consumers turn to in order to boost their health.
- Consumer concerns that rising living costs will impact on health and the reasons they are concerned.
- The product attributes that are shaping consumer perceptions of value when purchasing health products.
- How important clinically proven claims/scientific evidence on packaging are when seeking out products that have health boosting claims.
- What kind of health claims do you prefer to see on functional and fortified food and drink.
- The extent to which consumers agree with the following statement “nutritional information on food and drink could be made simpler”.
- The proportion of consumers who say they have heard of creatine.
- The proportion of performance nutrition consumers who say they have heard of creatine.
- The proportion of consumers who say they are satisfied with the following areas of their well-being.
- The proportion of consumers who, in a typical day, would describe their eating/drinking habits as healthy at the following times.
- The extent to which consumers agree with the following statement “I am willing to compromise on taste when buying a functional or fortified product if I believe it will have a positive impact on my health”.
- The proportion of consumers who say they think unhealthy items are the tastiest.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the health and wellness market through more critical evaluation of product efficacy, essentiality, and value for money by using consumer insights to suggest opportunities and innovation for the future.
- Transparency & efficacy: Brands should provide evidence of their products' effectiveness and benefits, moving beyond mere claims to clinically-proven scientific evidence.
Files included in this report:
Maximizing-Efficacy-and-influence-in-the-Health-Wellness-Market-Global-Report-2024.pdf
Maximizing-Efficacy-and-influence-in-the-Health-Wellness-Market-Global-Report-2024.pptx