This report will look at the following areas:

• Consumer awareness around probiotics.
• The health benefits consumers associate with probiotics.
• The number of consumers who have purchased a probiotic product in the last year.
• The amount of time individuals have consumed probiotic products for.
• The symptoms individuals have experienced when consuming probiotics.
• The type of probiotic products consumers have purchased over the last year.
• The reasons consumers have not purchased probiotic products in the last year.
• How consumers evaluate the effectiveness of probiotics on their health.
• Consumer levels of concern that rising prices will impact their ability to purchase probiotics over the next year.
• The actions consumers are planning on taking due to rising prices.
• The reason consumers purchase or use probiotic products.
• The most important factors for consumers when buying probiotic supplements.
• The form of probiotic supplements consumers use.
• How often consumers take probiotic products.
• The importance of clinical evidence on probiotic packaging to support health claims.
• The claims consumers find appealing when buying probiotic products.
• Consumer awareness regarding the difference between probiotic and prebiotic products in terms of health benefits.
• How well consumers are informed about the benefits of probiotics.
• Whether consumers check the specific bacteria strains a probiotic contains before purchasing it and the reasons for this.