FMCG Gurus – Early Life Nutrition Trends in Europe – Regional Report 2024
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits toward their child’s nutrition. Our findings unveil early life nutrition insights in terms of health, diet, and lifestyle. The report explores how parents address their childs health and wellness and the specific health barriers and challenges faced. In addition, our findings reveal actionable recommendations for brands operating in the early life nutrition market.
This report will look at the following areas:
- Insights into parents’ levels of satisfaction with their child’s health.
- Various concerns parents’ have about their child.
- Awareness of their child’s lifestyle and consumption of certain ‘dietary evils’, such as sugar.
- The proportion of parents who find it important that food for their child contains certain ingredients or products that are positioned around certain health-aiding claims.
- The most appealing product attributes and health claims in the supplements industry.
- The most important factors when buying food and drinks for their child.
- Insights into the number of parents who seek information on how to improve their child’s health, including the kind of sources they refer to.
- The main challenges parents face when maintaining their child’s health.
- Consumer concerns about how rising prices could impact their child’s health and the reasons for this.
- The proportion of parents who say they agree with the following statement: “I have become more conscious about my child’s health as a result of COVID-19”.
- The proportion of parents who say they agree with the following statement: “I have been more proactive in address my child’s health as a result of COVID-19”.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate early life nutrition by using consumer insights to suggest opportunities and innovation for the future.
- Parents' concerns: Brands should offer products which support parents' concerns for their childrens' health, diets, and lifestyles.
Files included in this report:
Early-Life-Nutrition-Trends-in-Europe.pdf
Early-Life-Nutrition-Trends-in-Europe.pptx