FMCG Gurus – Top Trend 7 – Tech Meets Taste – Global Report – 2024
Report Description:
The integration of technology to optimize, innovate, and enhance customer experiences, and drive efficiency across supply chains is becoming more and more widespread in the food and drink industry. This report explores our seventh top trend, Tech Meets Taste. The report explores how the food and beverage industry stands at the intersection of consumer sentiment and technological advancement, particularly in the realm of artificial intelligence (AI). Our findings provide actionable recommendations for brands in ensuring that widespread concern for food shortages is addressed, explores how brands can combat consumer skepticism of AI in food production, and looks into bridging the knowledge gap around regenerative farming credentials.
This report will look at the following areas:
- Consumer concerns regarding climate change and its impact.
- Consumer attitudes toward protein hybrids.
- Insights into artificial intelligence, including levels of willingness to use AI to help customize diets and the reasons for this.
- Attitudes toward robot-operated kitchens.
- Levels of concern around the safe storage/security of private health information via AI.
- The proportion of consumers who will trust a company/brand more if they are doing Regenerative farming/Agriculture and the reasons for this.
- How familiar consumers are with certifications for regenerative farming.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the technological integration in the food and drink industry using consumer insights to suggest opportunities and innovation for the future.
- Exploring Knowledge Gaps: Reveals the ways brands can raise awareness around regenerative farming credentials, including standards and criteria for obtaining these certifications, highlighting their positive impact on environmental conservation, biodiversity, and sustainable food production.
Files included in this report:
Top-Trend-7-Tech-Meets-Taste-Global-Report-2024.pdf
Top-Trend-7-Tech-Meets-Taste-Global-Report-2024.pptx